So why would you want a Blog? It can make you look more sophisticated. It's an easy way to have a less formal means of communicating than your business web site. A Blog can provide an easy way to provide information to your target audience. You can provide instant "fresh" content in the bat of an eye, as often as you like. It can make you look and sound authoritative in your field of expertise. AND perhaps MOST IMPORTANTLY, it can help boost traffic to your web site!
One of our clients recently shared with us that his blog now accounts for over half of the traffic to his web site. ALSO, Google especially seems to love the fresh content and indexes quite quickly.
For those who like to write and would publish articles on a regular basis, this tool is for you!